Lynda - Branding Fundamentals [Via Webcentara]
File List
- 03. Defining the Brand/03_03-Deciding on what to brand.mp4 32.7 MB
- 06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4 32.4 MB
- 05. Expressing the Brand Identity/05_01-Developing the brands name.mp4 31.6 MB
- 03. Defining the Brand/03_05-Identifying the brand personality.mp4 31.2 MB
- 03. Defining the Brand/03_02-Creating brand drivers.mp4 30.7 MB
- 03. Defining the Brand/03_01-Identifying your core values and purpose.mp4 30.3 MB
- 05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4 28.6 MB
- 07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4 28.5 MB
- 07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4 28.4 MB
- 03. Defining the Brand/03_04-Designing your brand architecture.mp4 27.4 MB
- 04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4 27.1 MB
- 06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4 26.5 MB
- 02. Understanding Branding/02_01-What is a brand.mp4 25.3 MB
- 07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4 24.5 MB
- 09. Conclusion/09_01-Next steps.mp4 24.3 MB
- 08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4 24.0 MB
- 02. Understanding Branding/02_03-Understanding the branding process.mp4 23.5 MB
- 04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4 22.9 MB
- 08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4 22.3 MB
- 05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4 21.2 MB
- 04. Positioning the Brand/04_01-Identifying your customers.mp4 20.8 MB
- 07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4 20.5 MB
- 06. Communicating the Brand Internally/06_02-Creating the brand book.mp4 16.0 MB
- 01. Introduction/01_02-What you should know before watching this course.mp4 15.5 MB
- 02. Understanding Branding/02_02-Understanding why brands are important.mp4 14.6 MB
- 01. Introduction/01_01-Welcome.mp4 13.1 MB
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