Measurement and Research Methods in International Marketing
File List
- 014View_ Assessing Heterogeneity in Customer Satisfaction Studies_ Across Industry Similarities and within Industry Differences, as a PDF.Assessing_Heterogeneity.pdf 984.2 KB
- 017View_ Consumer Complicity Across Emerging Markets, as a PDF.Consumer_Complicity.pdf 891.1 KB
- 007View_ Using Formative Measures in International Marketing Models_ A Cautionary Tale Using Consumer Animosity as an Example, as a PDF.Using_Formative.pdf 575.2 KB
- 015View_ Multigroup Analysis in Partial Least Squares (PLS) Path Modeling_ Alternative Methods and Empirical Results, as a PDF.Multigroup_Analysis.pdf 539.1 KB
- 012View_ Marketing Accountability_ Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value, as a PDF.Marketing_Accountability_.pdf 435.7 KB
- 008View_ Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance, as a PDF.Difference_Scores,.pdf 309.6 KB
- 010View_ A Multicountry Advertising Research Framework_ Lessons Learned from Testing Global Consumer Culture Positioning, as a PDF.A_Multicountry.pdf 303.8 KB
- 009View_ The Role of Response Formats on Extreme Response Style_ A Case of Likert-Type vs. Semantic Differential Scales, as a PDF.The_Role.pdf 290.3 KB
- 011View_ Stochastic Frontier Estimation in International Marketing Research_ Exploring Untapped Opportunities, as a PDF.Stochastic_Frontier.pdf 288.7 KB
- 013View_ The State of Methodological Practice in International Marketing Research, as a PDF.The_State.pdf 280.3 KB
- 003View_ Advances in International Marketing, as a PDF.Advances_in.pdf 140.6 KB
- 005View_ Copyright Page, as a PDF.Copyright_Page.pdf 126.3 KB
- 006View_ Introduction_ Measurement and Research Methods in International Marketing, as a PDF.Introduction__Measurement.pdf 121.9 KB
- 004View_ List of Contributors, as a PDF.List_of.pdf 110.7 KB
- 016View_ Introduction to Section II_ Regular Articles, as a PDF.Introduction_to.pdf 108.4 KB
- 002View_ Advances in International Marketing, as a PDF.Advances_in.pdf 41.7 KB
- 001View_ Measurement and Research Methods in International Marketing, as a PDF.Measurement_and.pdf 39.8 KB
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